The Four

Over the past twenty years, numerous works have attempted to dissect the immense influence and unparalleled achievements of the Four, but none have done so with as much depth as Scott Galloway. Instead of accepting the narratives these corporations create, Galloway delves into critical questions. How have these companies so thoroughly permeated our daily lives that they seem unavoidable? Why does the financial market overlook their transgressions that would typically doom other companies? And as they relentlessly pursue the status of the world's first trillion-dollar enterprise, is there anyone capable of challenging them?

In his characteristically candid manner, Galloway dissects the underlying tactics of the Four, cleverly hidden beneath their polished exteriors. He uncovers how they exploit basic human emotions that have driven us since ancient times, with a reach and velocity beyond competition. Moreover, he provides insights on how to leverage their strategies to advance your own professional endeavors.

Whether your interests lie in competing against them, collaborating with them, or simply existing within their sphere of dominance, understanding the Four is essential.