Scott Schuman. The Sartorialist MILANO

In 2005, Scott Schuman made a significant impact on fashion photography by launching The Sartorialist blog. His concept was straightforward: to connect fashion with everyday life by photographing everyday people in public settings. Taking inspiration from figures like Bill Cunningham and August Sander, Schuman's focus on capturing "real people" beyond the traditional fashion environments of runways and studios elevated people-watching into an art form and positioned street style within high fashion long before the rise of Instagram. Schuman found inspiration in Milan, chronicling nearly two decades of his admiration for the city's unique sense of style and vibrant atmosphere, first as a visitor and eventually as a resident. The book "Milano" features a foreword by the late Giorgio Armani and includes an in-depth interview that sheds light on Schuman’s distinctive method of documenting fashion in natural environments. The photographs are so expertly composed that it’s impressive they were taken spontaneously. Schuman seems to capture moments in Milan, portraying not only those leisurely strolling, skating, or smoking but also those caught in the hustle and bustle of city life.