Graphic Design. 1890-Today

Over the past 150 years, graphic design has encapsulated the essence of each era through its striking and concise blend of visuals and concepts. It envelops us continuously, manifesting in everything from minimalist packaging to vibrant advertisements, environmental signage to streamlined digital interfaces. Graphic design captures the ambitions and values of society while serving as a medium for conveying information. As part of the esteemed Basic Art series, this engaging compilation chronicles the journey of graphic design from its beginnings in the 1890s to contemporary times. Author Jens Müller leverages his extensive expertise to present a collection of global examples, methodically organized by decade. Each section also highlights key movements, notable publications, and brief profiles of design legends such as Massimo Vignelli (New York subway navigation), Otl Aicher (Lufthansa branding), Paula Scher (Citibank identity), Milton Glaser (I Love New York logo), Louise Fili (packaging design), and Stefan Sagmeister (handwritten posters). This concise but comprehensive work offers insight into a dynamic discipline that continuously evolves and redefines itself. The iconic designs chosen by Müller act as waypoints, illustrating the undeniable impact of graphic design on our everyday experiences. It serves as both an informative introduction and an in-depth examination of how graphic design influences our product choices, media interactions, and self-perception.