To Sell Is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others

In today's world, selling has become an essential part of everyday life. Parents convince their children to stick to bedtime routines, partners negotiate household chores, and employees persuade their bosses for better pay and more vacation. Moreover, countless individuals use platforms like Facebook, Twitter, and dating sites to market themselves online. Daniel Pink delves into this evolving landscape, highlighting how sales has transformed over time. Through his insightful analysis and clear reasoning, Pink offers a variety of tools, advice, and exercises tailored for these new scenarios. He introduces six innovative techniques to effectively pitch ideas, three strategies to truly grasp another person's perspective, and five frameworks to enhance the clarity of your message, among other valuable insights.