Nike, Better is Temporary

At Nike, the pursuit of excellence is seen as an ongoing journey rather than a final destination, with the understanding that improvement is always a work in progress. The book "Nike: Better is Temporary" documents the brand's evolution from a daring newcomer to a worldwide icon. This visually rich publication offers an unprecedented look into Nike's design philosophy, highlighting revolutionary innovations and iconic products alongside never-before-seen designs, prototypes, and insider anecdotes. The narrative begins with "Breaking2," an introduction to Nike's ambitious attempt in 2017 to break the two-hour marathon barrier. Organized into five thematic chapters, the book delves into Nike's commitment to performance, brand expression, collaboration, inclusive design, and sustainability. The book's distinctive design reflects its vibrant contents. Its cover is a visual spectacle, featuring layers of silkscreened Nike's signature Volt yellow and Hyperpunch pink, superimposed on a half-tone image of world champion marathoner Eliud Kipchoge. Its unique spine, visible through a transparent jacket, displays a colorful array of tabs extending from the interior pages.Enriched with 500 vivid illustrations, coupled with stories, insights, and the shared history and passion of Nike's exceptional team, "Nike: Better is Temporary" stands as a source of inspiration and a guide to innovation for future generations.