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Logo Beginnings. Logo Modernism wer. angielska
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By the end of the 1800s, trademarks started to take the place of traditional symbols such as coats of arms as company identifiers. Initially, logos were typically representational, but they gradually evolved into the abstract designs so prevalent today. Despite this shift, numerous well-known brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, continue to use logos created a century ago. In a comprehensive collection, Jens Müller, known as “the logo detective” by Wired magazine, combines insights from his previous works, Logo Beginnings and Logo Modernism. Müller has diligently explored historic trademark archives and design publications to uncover thousands of logos dating as far back as 1870, featuring many lost designs and early iterations of current brand symbols. To ensure clarity and ease of navigation, the compiled sections from Beginnings and Modernism are organized into categories—such as Pictorial, Form, Effect, and Typographic—which are further divided by fundamental design elements like circles, lines, and alphabets.
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WIĘCEJ O SKALI
By the end of the 1800s, trademarks started to take the place of traditional symbols such as coats of arms as company identifiers. Initially, logos were typically representational, but they gradually evolved into the abstract designs so prevalent today. Despite this shift, numerous well-known brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, continue to use logos created a century ago. In a comprehensive collection, Jens Müller, known as “the logo detective” by Wired magazine, combines insights from his previous works, Logo Beginnings and Logo Modernism. Müller has diligently explored historic trademark archives and design publications to uncover thousands of logos dating as far back as 1870, featuring many lost designs and early iterations of current brand symbols. To ensure clarity and ease of navigation, the compiled sections from Beginnings and Modernism are organized into categories—such as Pictorial, Form, Effect, and Typographic—which are further divided by fundamental design elements like circles, lines, and alphabets.
