The Copy Book

In 1995, D&AD released a pivotal book on the craft of advertising copywriting. This once best-selling volume remains a vital resource for creative directors worldwide to this day, often referred to as a bible for professionals in the field. D&AD has now collaborated with TASCHEN to produce an updated and redesigned version of this influential publication. As copywriting is considered one of the toughest areas in advertising, it is usually reserved for the most skilled individuals—commonly the agency's top executives or owners. The book features a curated selection of works and essays by 53 leading figures in the industry, including renowned talents like David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The insights shared in these pages are designed to enhance your ability to craft lucid and compelling narratives, whether you're composing an invigorating speech, an attention-grabbing web banner, or a convincing letter. This book is not just a “must-have” for those in advertising and marketing, but also a “should-have” for anyone aiming to engage or influence others, whether through a website, on paper, or face-to-face interaction.