Braun Designed to Keep

The captivating story of Braun, the trailblazing German electronics company that revolutionized contemporary design, is vividly captured in this detailed narrative. Since its inception in 1921, Braun has been instrumental in influencing how we live through designs that are not only aesthetically pleasing but also practical and enduring. Unlike many other brands, Braun established a unique design culture, rooted in functional and aesthetic ideals, which has had a global impact.This comprehensive volume, divided into three sections and featuring over 500 images, delves into the pivotal moments, essential identities, and influential figures that have shaped Braun’s legacy. The book includes fresh photography of Braun’s most iconic products, along with previously unseen archival materials such as drawings, advertisements, internal records, and personal correspondences. Through engaging narratives, the book connects Braun’s evolution with Germany’s cultural and political developments, offering a deeper understanding of this iconic product design brand.It also includes profiles of key creative and leadership figures who played crucial roles in establishing Braun’s design principles. This exploration highlights the brand’s core values of simplicity, functionality, and durability – principles that have transformed the perception, design, and use of everyday household items, cementing Braun's status as a pioneer in product design.