Siła nawyku

Name: Siła nawyku
Brand: Skupszop
SKU: 9788377052709
Price: 19.03 PLN
Availability: InStock

Autorzy:

Charles Duhigg

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Habits wield immense power, acting as a second nature to us all. Whether it's a tendency to smoke persistently, check Facebook notifications incessantly, choose the wrong partners repeatedly, or always make the bed—or never at all—habits shape our lives. In his insightful work, Charles Duhigg demonstrates how the right strategies for forming new habits or modifying existing ones can profoundly transform not only individual lives but also the functioning of societies, businesses, professional groups, and nations. By presenting well-documented examples, Duhigg makes a compelling case for how the awareness, comprehension, and alteration of habits can aid in realizing desired objectives.

Learn how a single ad man convinced Americans to brush their teeth daily, leading Pepsodent to become the world's leading toothpaste. Discover the story of Lisa, who, after years of addiction to cigarettes and alcohol, obesity, debt, and unemployment, transformed into a healthy, successful woman. Explore what makes Starbucks a global triumph or how Procter & Gamble persuaded customers that fresh air needs air fresheners. Uncover how swimmer Michael Phelps clinched a race even when swimming blind. Research into the mechanisms behind habits has allowed companies to reach customers effectively, orchestrate successful marketing campaigns, reorganize themselves, and enhance healthcare facilities among other achievements. Oftentimes, a small, consistent change made through habit formation triggers significant transformations and leads to remarkable successes.

This exceptional book was recognized by The Wall Street Journal and Financial Times as one of the best of the year and has spent over 40 weeks on The New York Times bestseller list. With more than one million copies sold and translations into 31 languages, it is praised for its insightful analysis, engaging narrative, and the balance it strikes between intellectual gravitas and practical advice on changing bad habits, as highlighted by The Economist.

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