Services in Europe – diagnosis and development perspectives

Currently, services make up more than half of the total value added in the global economy. In economically advanced nations such as France, the United Kingdom, Italy, and Luxembourg, this percentage reaches between 82% and 85%. A similar trend is observed in the United States. Meanwhile, in the rapidly growing Chinese economy, the proportion is lower but still stands at 50%. In countries like Poland, the Czech Republic, and Hungary, services account for between 60% and 70% of the economy. Although services currently represent a quarter of global exports, forecasts suggest that they will represent half of global economic turnover within the next 10 to 20 years, driven by rapid advancements in financial, IT, and telecommunication services.

This monograph aims to explore the current state of the service market in select European countries, analyze the factors influencing these markets, and outline the expected trajectory of the service sector in Europe leading up to 2020. The analysis is grounded in both field and desk research, drawing from Polish and international literature, statistical data, and research reports from 2008 to 2013, with insights extended to 2014 where feasible. This comprehensive approach delineates the condition and dynamics of service economies in Europe and identifies key determinants affecting their operation.

The data underwent a quantitative and qualitative analysis employing relevant indicators. Field research was carried out in 2014, featuring surveys among residents of Belgium, Finland, France, Germany, Poland, Romania, Slovakia, and Hungary, alongside expert opinions gathered from academics and practitioners. A non-random, targeted sampling method was employed, focusing on service consumers for quantitative insights and experts for qualitative forecasting based on their knowledge and expertise.

This publication is a valuable resource for those involved with the service industry, including service business managers, researchers, and students, who will find its insights particularly useful in understanding the complexities and future directions of the service sector.