Inspired

How do today's leading tech giants like Amazon, Google, Facebook, Netflix, and Tesla create, develop, and launch the groundbreaking products that captivate billions worldwide? Interestingly, their methods differ significantly from those of typical tech companies. In "INSPIRED," Marty Cagan, a prominent figure in technology product management, offers an in-depth guide on how to build and sustain a dynamic and successful product team, along with strategies to discover and develop technology products that captivate customers while supporting business objectives.

Cagan's book delves into the essentials of recruiting the ideal team and skillsets, identifying the right products, adopting efficient yet straightforward processes, and fostering a robust product culture. Readers can apply this knowledge to enhance their own organizations' product initiatives significantly.

Whether you're part of an early-stage startup striving for product/market fit, a growing company aiming to expand your product team, or a large, established organization seeking to revive your capacity for delivering ongoing customer value, "INSPIRED" promises to elevate your product team to achieve heightened customer engagement, persistent innovation, and business growth.