Whatever You Think, Think the Opposite

Paul Arden, widely known for his popular book "It's Not How Good You Are, It's How Good You Want To Be," challenges traditional thinking in "Whatever You Think, Think the Opposite." In this intriguing work, he encourages readers to abandon conventional logic and common sense. By advocating for the merits of making poor decisions, embracing unreasonableness, and engaging in risky behaviors that defy conventional wisdom, Arden aims to instill a sense of confidence in his audience. He suggests that the greatest peril often lies in excessive caution, proposing that playing it safe is, paradoxically, the most dangerous choice one can make. Thus, daring to step off the well-trodden path might just be the key to truly enjoying one's work and life.