Career Paths Sales and Marketing. Student's Book. Digibook

"Career Paths: Sales and Marketing" serves as an innovative educational tool designed for professionals in sales and marketing looking to enhance their English communication skills in a professional setting. This resource integrates industry-specific vocabulary and scenarios, guiding learners through the essential language skills of reading, listening, speaking, and writing. The content covers a range of topics such as the marketing mix, closing sales, commission structures, marketing strategies, and consumer behavior. The series is structured across three levels of difficulty, providing at least 400 terms and phrases pertinent to the field. Each unit is equipped with exercises to test reading comprehension, vocabulary, and listening abilities, and it effectively supports students in developing their writing and speaking capabilities.

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