Switch: How to change things when change is hard

We all recognize that change is challenging. It can be disorienting and demands a significant investment of time, leading many to abandon their efforts at the first hurdle. But why do we focus more on the barriers rather than the desired outcomes? This intriguing question is explored by bestselling authors Chip and Dan Heath in their engaging and thought-provoking new book. They suggest that by comprehending the workings of our minds, we can identify shortcuts to alter our behaviors. Through a series of scientific studies and remarkable real-world transformations—ranging from the insights of effective marriage counseling to the unexpected financial turnaround triggered by a heap of gloves—the Heath brothers demonstrate that seemingly simple techniques can produce astonishing results.