EUROPEAN AUDIOVISUAL SECTOR: WHERE BUSINESS MEETS SOCIETY‘S NEEDS

This book stands out for its thorough exploration of the subject, extending beyond solutions framed by the audiovisual media services directive to also examine the influence of direct interventions such as support programs and the preservation of competition. The topic is highly relevant due to the ongoing implementation of the revamped European audiovisual policy. It aims to address a gap in Polish professional literature concerning audiovisual media. Target readers include companies within the audiovisual sector, market regulators, and a broad audience involved in audiovisual and media policy.

Professor Stanisław Piątek from the University of Warsaw's Faculty of Management praises the work for its depth. Meanwhile, Ms. Sage's book tackles the challenging task of exploring new and complex areas within the EU's main competences. The book is crafted to engage a diverse readership, particularly benefiting students and newcomers who seek clarity in navigating the complexities of EU structures. Ms. Sage adeptly summarizes significant decisions and judgments that are key to advancing the audiovisual sector and integrating it into the internal market. She also addresses critical principles highlighted by cases such as the Premier League decision, drawing timely attention to essential issues. Dr. Krzysztof Kuik from the DG Competition Media Unit at the European Commission notes the author's unique ability to flag these pivotal matters.