Drive

Daniel H. Pink's "Drive" is a groundbreaking bestseller featured in The New York Times that reshapes our understanding of what truly motivates individuals. Contrary to the common belief that monetary rewards and incentives—the classic carrot-and-stick technique—are the most effective motivators, Pink challenges this notion with compelling arguments. He reveals that true satisfaction and exceptional performance across all areas of life, whether at work, in educational settings, or within the home, stem from a basic human desire to have control over our lives, to continually learn and innovate, and to make meaningful contributions to our world. Drawing insights from forty years of scientific studies on motivation, Pink highlights the disconnect between what research indicates and what is often practiced in the business world, illustrating how this gap impacts various facets of our lives. In "Drive," he emphasizes three key elements that form the essence of genuine motivation: autonomy, mastery, and purpose. Through insightful and often unexpected strategies, Pink presents a transformative approach to incorporate these elements in practical ways, offering readers a new perspective that not only changes the way we think but also promises to enhance our overall way of living. The book, published by Penguin LCC US with the subtitle "The Surprising Truth About What Motivates Us," is presented in English and comes in a durable hardcover format. Released in 2011, this insightful work spans 272 pages and measures 229×154×19 mm, weighing in at 274 grams. Its profound exploration of motivation contains the potential to fundamentally change the way individuals approach both their professional and personal lives.