Prospects and Challenges to the Development of Businesses in the World Economy

The monograph offers an in-depth exploration of research findings from Poland and Greece, highlighting its unique interdisciplinary approach. By intertwining topics pertaining to both enterprises and financial institutions, it sheds light on the potential opportunities and risks associated with their evolution.Divided into three primary sections encompassing thirteen chapters, the book embarks on a comprehensive journey. The first section, titled "The Macroeconomic Factors of Business Development," delves into the feasibility of establishing a capital market union amid external and European Union-specific challenges. It further explores gold's role as a stable asset within the global monetary landscape, concluding with a comparative analysis of two corporate taxes that notably influence financial institutions.In the second part, "The Development of Financial Institutions," the book investigates the interplay between economic growth and internet infrastructure across select countries. It examines how extreme dividend policies influence Greek banks' future prospects, tracks shifts in the Non-Performing Loans (NPL) ratio among non-financial corporations, and identifies its primary factors within Poland's banking sector. This section also examines the connection between market share and financial outcomes in the insurance sector, as well as the pivotal role of information in the insurance decision-making process.The final section, "The Development of Enterprises," analyzes the influence of sector-specific activities on corporate competitiveness. It explores metrics for assessing value creation within Global Business Networks (GBN), evaluates the advantages integrated IT systems bring to businesses, and identifies critical success and failure factors for start-ups in Poland. Additionally, it investigates the emerging accommodation preferences of travelers, particularly focusing on the Airbnb phenomenon.This monograph appeals to academics and professionals interested in the development challenges and opportunities within financial institutions and business enterprises.