Power of Habit

What drives us to form habits, and how can we transform them? Change is always within our reach. In "The Power of Habit," New York Times business journalist Charles Duhigg expertly bridges the gap between pioneering behavioural research and practical self-help strategies. He demystifies complex neuroscience through captivating stories of change. Why do some individuals and organizations rapidly evolve while others remain stagnant? The key lies in the intricacies of the human brain, and Duhigg uncovers the pivotal triggers that can alter life’s trajectory. Through examples ranging from Olympic champion Michael Phelps to civil rights leader Martin Luther King Jr., and from the CEO of Starbucks to NFL locker rooms, Duhigg highlights the astonishing impact of key habits. These habits can spell the difference between modest success and immense wealth, failure and achievement – or even between survival and demise.