Nigo

Tracing the journey of NIGO, the visionary behind some of the most groundbreaking designs, ideas, and movements in streetwear, from the vibrant 1990s scene in Harajuku to establishing A Bathing Ape, and now his influential position as Artistic Director at KENZO, NIGO's influence spans street style, fashion, and music. As a creative director with many talents, he has significantly impacted modern culture for over thirty years. Drawing from a broad range of disciplines and cultural influences, his work has introduced some of recent fashion history's most iconic designs and concepts. A key player among global trendsetters, NIGO thrives in a collaborative space with a trusted network. His design approach, heavily influenced by vintage Americana, maintains a deep connection to Japanese culture. Exploring NIGO's inspirations, creations, and influence from the 1980s through to today, the book adopts a chrono-thematic style. The narrative is primarily conveyed through items from his personal archive and collections, many seen publicly for the first time. This includes collectible merchandise, clothing, musical and film artifacts, and printed materials, enriched by insights from NIGO and his contemporaries. This collection of materials invites readers into NIGO’s world, highlighting the enduring cultural significance of this dynamic creative force over the past thirty years.