Stan książek
Nasze książki są dokładnie sprawdzone i jasno określamy stan każdej z nich.
Nowa
Książka nowa.
Używany - jak nowa
Niezauważalne lub prawie niezauważalne ślady używania. Książkę ciężko odróżnić od nowej pozycji.
Używany - dobry
Normalne ślady używania wynikające z kartkowania podczas czytania, brak większych uszkodzeń lub zagięć.
Używany - widoczne ślady użytkowania
zagięte rogi, przyniszczona okładka, książka posiada wszystkie strony.
The Hero and the Outlaw
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The significance of a brand—its impact on the collective consciousness of the public—stands as a company's most crucial competitive edge. Despite this, many businesses struggle to fully grasp the dynamics of brand significance, how to control it, and strategically apply it. In this innovative work, esteemed author Carol S. Pearson, known for "The Hero Within," joins forces with branding expert Margaret Mark to offer insightful solutions. Through case studies from iconic brands like Nike, Marlboro, and Ivory, the authors demonstrate that brands achieving the greatest success are those that align closely with deep-seated patterns in the subconscious, referred to as archetypes. This book equips readers with techniques and strategies to: effectively employ a tried and tested system for pinpointing and utilizing the most suitable archetypes for any company or brand, and harness the potential of these archetypes to integrate corporate strategy, thereby maintaining a competitive advantage.
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The significance of a brand—its impact on the collective consciousness of the public—stands as a company's most crucial competitive edge. Despite this, many businesses struggle to fully grasp the dynamics of brand significance, how to control it, and strategically apply it. In this innovative work, esteemed author Carol S. Pearson, known for "The Hero Within," joins forces with branding expert Margaret Mark to offer insightful solutions. Through case studies from iconic brands like Nike, Marlboro, and Ivory, the authors demonstrate that brands achieving the greatest success are those that align closely with deep-seated patterns in the subconscious, referred to as archetypes. This book equips readers with techniques and strategies to: effectively employ a tried and tested system for pinpointing and utilizing the most suitable archetypes for any company or brand, and harness the potential of these archetypes to integrate corporate strategy, thereby maintaining a competitive advantage.
