Management. The Basics

"Management: The Basics" offers a clear and straightforward introduction to the key principles and practices of contemporary management. Employing real-world examples, from employee management at Cadbury to the Enron debacle and the marketing of fried chicken in China, the book delves into crucial elements of management. It covers business strategy application for achieving objectives, the mechanics of successful marketing, organizational structure and operation, corporate finance basics, and the pivotal role of human resource management in employee development. Additionally, it highlights the importance of knowledge and culture in management. The second edition encompasses updates reflecting the latest evolutions in management thought, including governance advancements, the rise of responsible management, environmental considerations, and a newfound focus on health and well-being post-Covid-19 pandemic. It effectively aligns current management thinking with existing trends, serving as an ideal introductory resource for those eager to understand business and management.