Data Inspired. Building an Organizational Culture of Inquiry for Lasting Transformation

A comprehensive guide for business leaders, "Data Inspired," explores how organizations can fully harness the potential of data, machine learning, and artificial intelligence. While over 90 percent of surveyed businesses express a desire to leverage data, nearly two-thirds feel unable to progress. Many leaders do not comprehend that to evolve into a data-driven enterprise, they must first understand the profound impact of data, recognize what a data-inspired culture entails, and strategize accordingly. The essence of "Data Inspired" lies in its emphasis on becoming inspired by data rather than just driven by it. Wernicke emphasizes the vital difference between using data to merely enhance current operations and leveraging it as a launching pad for profound transformation and innovation. The book argues that true success depends more on transforming an organization's culture and decision-making processes than on technology itself. Through its tried-and-true principles, real-world examples, and a comprehensive set of tools for cultivating a culture of evidence-based inquiry, readers will discover that true success transcends simply incorporating more data. It involves creating a genuinely data-inspired organization characterized by innovation, novel structures, and unparalleled efficiency. "Data Inspired" aims to empower business leaders, managers, and data professionals to go beyond small-scale improvements and drive significant, enduring change.