The Sell

The book "The Sell," authored by Fredrik Eklund and Bruce Littlefield, provides a comprehensive guide to achieving success in sales and self-promotion. Eklund, a leading real estate broker and popular figure on Bravo's "Million Dollar Listing New York," compiles his extensive experience into a practical manual designed to help readers enhance their selling skills. Central to the book is Eklund's detailed 10-step program that covers strategies for "selling anything to everyone." These steps include insights on maintaining authentic personal branding, creating effective sales pitches, mastering negotiation tactics, and closing deals swiftly to avoid missed opportunities. Whether you're embarking on a new career as a sales representative, advancing in an executive role, or excelling in high-stakes banking, "The Sell" offers valuable strategies to elevate your performance and boost your earnings. This book serves as an essential tool for those looking to make a significant impact in both their personal and professional spheres, with an emphasis on the art of selling oneself or a brand, irrespective of your career path. Detailed Information: - **ISBN-13**: 9781592409525 - **Authors**: Fredrik Eklund, Bruce Littlefield - **Publisher**: Penguin Publishing Group - **Language**: English - **Format**: Paperback - **Publication Year**: 2016 - **Page Count**: 320 - **Dimensions**: 202×137×23 mm - **Weight**: 308 g