Provoke. How Leaders Shape the Future by Overcoming Fatal Human Flaws

Discover a novel approach to capturing opportunities amidst uncertainty in "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws" by Geoff Tuff and Steven Goldbach. These renowned strategy consultants and best-selling authors delve into why people often hesitate when faced with uncertainty and provide essential tools to act differently. They compellingly argue against the "wait and see" mindset, suggesting it hinders visionary leadership. Utilizing principles from business and behavioral economics, the book illustrates how anyone can initiate action to progress. Within its pages, you will learn about various cognitive biases that impede leadership decision-making amidst uncertainty and how to identify the crucial "phase change" where uncertainty evolves from "if" to "when." It presents five distinct provocation models that can be leveraged individually or combined to navigate these shifts effectively, helping shape the future you envision. True provocateurs transform industries, firms, sectors, and governments by refusing to wait for certainty before acting. Whether you are a leader or aspire to be one in any field fraught with uncertainty—which is virtually everywhere—"Provoke" serves as an essential manual for overcoming the instincts that hold us back and prevent us from grasping opportunities.