Oasis The Masterplan

This book is a vivid journey back to the formative years of Oasis, as captured through the lens of Kevin Cummins. Known for his iconic photographs, Cummins was instrumental in shaping the band's early visual identity. Noel Gallagher regards this collection as essential for any Oasis enthusiast, reflecting on its significance in their journey. Paul Morley highlights Cummins' unique position as both an engaged fan and a pivotal cultural observer. Cummins’ ability to merge artistic expression with lively moments is evident in his memorable images of Liam and Noel Gallagher in their Manchester City jerseys. According to Simon Armitage, no one has more compellingly chronicled the evolution of the UK’s alternative music scene over the past 50 years than Cummins. The narrative kicks off in 1993 when Oasis signed with Creation Records, embarking on their journey to produce their debut album. Kevin Cummins was central to this creative mission, guiding the band in developing a style that matched their sound. "Oasis: The Masterplan" documents this critical period, blending Cummins' visuals with Noel Gallagher's reflections on music, football, and fashion. As Oasis honed their image, preparing for the release of "Definitely Maybe" in the summer, Cummins’ photography showcases their evolution and strategic direction. With 75% of the images never before seen, the book reveals the effectiveness of the strategies that propelled Oasis to fame.