Peter Moore. Sneaker Legend

The book offers an unprecedented look into the creation of the Air Jordan 1, a sneaker at the core of today's streetwear culture, alongside the beloved Wings and Jumpman logos, as well as Adidas's groundbreaking Equipment and Originals lines and the renowned Adidas Performance logo. It features Moore's early designs, concept sketches, pioneering advertising campaigns, and personal artworks. Moore’s journey, from being a graphic design student to transforming giants like Nike and Adidas, serves as an inspiring blueprint for future streetwear innovators. This work finally acknowledges his exceptional talent and lasting impact. With input from Moore’s three sons and many close friends and colleagues, Coles crafts a detailed narrative using Moore's own words, celebrating his life and legacy. More than just a visual history of his streetwear contributions, this book is a heartfelt homage to the late designer. It is enriched with insights and anecdotes from notable figures such as Michael Jordan, Tinker Hatfield, Adidas CEO Bjorn Gulden, Nike co-founder Phil Knight, Run DMC's Darryl McDaniels, and art director Jacques Chassaing, along with many others who collaborated closely with Moore and are significant influencers in the streetwear world today.