Data-Driven Marketing Strategy: How to apply data to achieve measurable results

The definitive guide for undergraduates on crafting innovative, data-informed marketing strategies. "Data-Driven Marketing Strategy," authored by Kamila Miller, offers upper-level undergraduate students an in-depth framework to transform marketing data into inventive and evidence-supported strategies that achieve tangible results. This book aims to guide students beyond mere metric comprehension, fostering their ability to interpret data insights and apply these to real-world marketing scenarios. Tailored for both classroom instruction and solo learning, the textbook is synchronized with undergraduate courses focusing on Marketing Strategy and Data-Driven Marketing. It provides: - Frameworks for integrating data into each phase of marketing strategy - Advice on developing personas and segmentation models - Best practices for utilizing data and technology effectively, alongside practical exercises, key learning points, and case studies from companies like Pepsi, Netflix, and HubSpot - Insights into digital marketing trends, artificial intelligence, and enhancing customer experience - Online resources, including slides for lecturers Whether you are studying marketing strategy or gearing up for a career centered on data, "Data-Driven Marketing Strategy" equips students with the creativity, tools, and insights needed to design strategies that deliver impact.